Strategic Digital Marketing

This contemporary course will equip you with the creative and strategic skills needed to work in digital marketing. the emergence of the circular economy and digital transformation has led to the creation of significant career opportunities worldwide ranging from small business to larger enterprise level. the dual qualification from aston business school and the digital marketing institute offers significant added value to students who aspire to become digital professionals and transformational leaders of the future.

This course will develop the specialist skills and knowledge in digital marketing to enhance your personal career development the needs of future employers. the dual award will enhance your career prospects across a wide variety of industries in the private, public, and not-for-profit sectors. there are significant employment opportunities in the uk, international, and global labour markets. if you choose to start up your own enterprise, or are already involved in an expanding small business, this postgraduate programme will enable you enhance the digital marketing strategies and drive business growth. career options include professional roles in organisations and marketing agencies such as: social media: being involved in the management of a social media portfolio for social selling, branding, and customer engagement. content marketing: developing organic content strategies across the entire digital portfolio of a brand or organisation for customer engagement and organic search optimisation. digital analytics: working as an analyst interpreting off-site and on-site user/customer data for marketing intelligence purposes. digital advertising: working in the creation and deployment of digital advertising for a brand in-house or through an agency. digital public relations: working in-house or in an agency managing digital pr and online reputation. search marketing: a dedicated role in-house or in a specialist agency managing paid and organic search marketing and liaising with content marketers.

Work while you study

You can also work on a UK student visa, from 10 to 20 hours per week during the academic year, 40 hours per week or full-time during vacations.

Partnerships

Most universities in England have partnerships with different companies and organisations to ensure their students get enough professional training as students. In addition to increasing their students' chances to get hired by one of the universities. Aston University has partnerships with the following companies: