Advertising and Marketing Communications

This accredited course is designed to give you an in-depth understanding of marketing communications tools and activities, the strategic side of marketing, and the creative side of advertising. modules such as advertising and promotion will teach you how to develop an integrated marketing campaign similar to those required by industry. you will also learn how to develop communication messages and undertake digital and traditional media planning.

During this course you will have the option to complete a paid placement year, an invaluable opportunity to put the skills developed during your degree into practice. this insight into the professional world will build on your knowledge in a real-world setting, preparing you to progress onto your chosen career. for instance, esther sodeke spent a year with the global interactive entertainment publishing company electronic art's uk, where she was able to apply advertising and marketing theory and put it into practice. our careers programme dmu works can help to hone your professional skills with mock interviews and practice aptitude tests, and an assigned personal tutor will support you throughout your placement. previous students have taken up placements in the private, public and not-for-profit sectors, including some international posts, with leading companies such as volvo group, dhl, pfizer, fedex, rolls royce, bosch, nike and electronic arts.

• Type: Optional

• Duration: 12 Months

• Fees: Contact us for up-to-date information

A degree in advertising and marketing communications opens up a whole range of career opportunities such as account management, digital marketing, brand management, advertising and marketing communications, public relations, customer insight or market research. you could find yourself developing new products, planning social media campaigns, deciding the future marketing strategy for many household names or developing a digital communications campaign for a big brand. recent graduates have progressed to professional roles such as product marketing manager at naturalmotion, crm executive at hearst magazines, marketing analyst at bank of ireland, and account executive at we launch. a marketing degree at dmu helped brennan cross start a role as a senior sales data insight analyst at verizon media following a successful year at the same company.

Work while you study

You can also work on a UK student visa, from 10 to 20 hours per week during the academic year, 40 hours per week or full-time during vacations.

Partnerships

Most universities in England have partnerships with different companies and organisations to ensure their students get enough professional training as students. In addition to increasing their students' chances to get hired by one of the universities. De Montfort University has partnerships with the following companies: