Marketing - Integrated Marketing Communication

The integrated marketing communication (imc) sequence allows students to focus on the coordination of all the components of marketing communication (e.g., advertising, digital and social marketing, sales promotion) in order to send one consistent brand message. all aspects of communicating wit han organizations' target market fall under the umbrella of imc. this includes digital media, social media, print media, broadcast, events, trade shows, email, direct email, product placement and much more. the opportunities in integrated marketing communication are tremendous. the bureau of labor statistics (bls) predicts 8% job growth for marketing managers from 2018 to 2028. the median salary for marketing managers was $132,620 in 2018, according to the bls.

Our faculty helps graduates with introductions and recommendations to educational institutions and employers,our program develops practical knowledge and conceptual foundations for work,many graduates choose typical career paths associated with this major. however, some graduates choose unrelated careers that utilize skills and experiences developed during their years in college.

• Type: Mandatory

• Duration: Contact us for up-to-date information

• Fees: Contact us for up-to-date information

Career opportunities in marketing are numerous and diverse, including such areas as advertising/promotion, business/industrial marketing, direct marketing, international marketing, marketing research, retailing, professional selling, sales management, transportation, and logistics. the marketing program is designed to prepare students for entry-level and subsequent leadership positions in this field and related career areas.

Work while you study

First-year students can only work on campus, and only under certain conditions. In the second year, students can work in practical, curricular or elective jobs. Students may be allowed to consider other types of employment, depending on their circumstances.

Partnerships

Most universities in United States have partnerships with different companies and organisations to ensure their students get enough professional training as students. In addition to increasing their students' chances to get hired by one of the universities. Illinois State University has partnerships with the following companies: