Marketing Analytics

If you’re curious about how data informs everyday marketing techniques and want to learn how to become a marketing analyst, then this msc in marketing analytics is the course for you. we incorporate new and relevant industry-specific topics which are only covered by a small number of marketing analytics courses in the uk, topics include social media data analysis and text mining. msc marketing analytics is aimed at those who have: an undergraduate degree in marketing and a good understanding of quantitative studies or marketing work experience looking to specialise within an analytics role we’re the first university in the uk to offer a marketing analytics master's. we collaborate with leading practitioners from the industry who inform the curriculum using best-practice marketing techniques and the latest research.

There is a growing demand for big data analysts who can provide specialist support for marketing decision-makers. former graduates have gone onto work for bmw in china, starbucks in taiwan and yoyo wallet, a mobile payment system company based in london. you’ll be prepared for roles such as: marketing analyst market research analyst digital insight analyst decision support consultant data scientist data analyst data specialist customer relationship management (crm) analyst credit risk analyst

Work while you study

You can also work on a UK student visa, from 10 to 20 hours per week during the academic year, 40 hours per week or full-time during vacations.

Partnerships

Most universities in England have partnerships with different companies and organisations to ensure their students get enough professional training as students. In addition to increasing their students' chances to get hired by one of the universities. Southampton University has partnerships with the following companies: