Business Analytics

Our new business analytics msc provides you with cross-disciplinary training in systems analysis, business models, quantitative methods and data science to help you transform data into a powerful and predictive company asset.

In an on-going survey by the datalab of organisations across all sectors in scotland, 44% of the organisations indicate that the biggest constraint to develop a data driven decision making approach is the lack of a compelling business case and lack of the right skills and access to training. this demonstrates the need for capability building in this area not only in scotland but at an international level. a 2014 report by egon zehnder and the kellog school of management states that “all leaders need a working knowledge of data science” and that “there is no lack of data scientist, rather a lack of data-ready managers”. this is the specific issue that this course will address. graduates will acquire knowledge, skills and experience for a successful career in roles requiring good understanding of business analytics and data-driven decision-making. these may include: strategic planning or sustainability analytics teams customer insight or marketing analytics teams finance, pricing or other technical analytics teams process improvement or other technical operations teams data quality management or other data focused teams the university of stirling management school has a dedicated employability manager. the course has a high level of engagement with industry, research and recruitment partners in the course design, delivery, project work and skill development activities.

Work while you study

You can also work on a UK student visa, from 10 to 20 hours per week during the academic year, 40 hours per week or full-time during vacations.

Partnerships

Most universities in Scotland have partnerships with different companies and organisations to ensure their students get enough professional training as students. In addition to increasing their students' chances to get hired by one of the universities. University of Stirling has partnerships with the following companies: