Marketing - Advanced Marketing Analytics

The marketing faculty have designed the advanced marketing analytics (ama) sequence to allow marketing majors to concentrate their coursework in preparation for marketing roles that may require more analytical rigor which has become prevalent. the use of analytics is expected to grow rapidly. students complete three required courses in business analytics or business intelligence and introduction to marketing analytics and advanced marketing analytics. students also complete three electives in areas such as brand management & analytics, sales forecasting, and others.

Our faculty helps graduates with introductions and recommendations to educational institutions and employers,our program develops practical knowledge and conceptual foundations for work,many graduates choose typical career paths associated with this major. however, some graduates choose unrelated careers that utilize skills and experiences developed during their years in college.

• Type: Mandatory

• Duration: Contact us for up-to-date information

• Fees: Contact us for up-to-date information

Sales industrial sales consumer product sales financial services sales services sales advertising sales employers profit and nonprofit organizations product and service organizations manufacturers financial companies insurance companies print and electronic media consulting firms strategies obtain experience through internships or sales jobs. must be highly motivated and well organized. proven leadership abilities are desirable. develop a strong commitment to customer satisfaction. must work well under pressure and be comfortable in a competitive environment. customer relations customer service employers businesses providing products or services to the public or to other organizations. strategies develop problem solving skills, self-confidence, assertiveness, empathy, and stamina. purchasing/procurement employers government organizations large companies educational institutions hospitals strategies supplement program with courses in logistics and purchasing. retail buying store management employers department stores specialty stores discount stores super retailers strategies present a consistent, pleasant, and service-oriented image to customers. develop leadership ability and customer service skills. demonstrate ability to work well under stressful conditions and as part of a team. gain knowledge of the process of merchandise flow, an overview of signing, pricing, and presentation, and the ability to plan, organize, and lead. develop ability to communicate in a concise manner. be prepared to start as a trainee before advancing to other positions. banking commercial lending branch management operations employers commercial bank credit unions savings and loan associations savings banks strategies mba required for most positions related to investment banking. brand management employers consumer goods some service providers some industrial goods strategies obtain a broad background in advertising, research, consumer behavior, and strategy. plan on pursuing an mba for most brand management, consulting, and research opportunities. other professions advertising account executive • advertising copywriter • advertising production manager • advertising traffic coordinator • artist manager • business marketer • circulation manager • consultant • consumer affairs director • direct mail specialist • director – research and development • director of marketing • distribution management • fund raiser • import – export agent • lobbyist • management trainee • market research analyst • market research interviewer • media buyer • media time sales representative • merchandise manager • on-line marketer • outplacement specialist • pharmaceutical sales representative • photographer • purchasing agent • retail store manager • sales manager • sales promoter • sales representative • technical communicator • writer/author

Work while you study

First-year students can only work on campus, and only under certain conditions. In the second year, students can work in practical, curricular or elective jobs. Students may be allowed to consider other types of employment, depending on their circumstances.

Partnerships

Most universities in United States have partnerships with different companies and organisations to ensure their students get enough professional training as students. In addition to increasing their students' chances to get hired by one of the universities. Illinois State University has partnerships with the following companies: