Consumer Behaviour & Marketing

We live in a consumer-driven society. this bsc consumer behaviour and marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.

If you would like to complete a one-year placement between the second and final year, either in the uk or abroad, our bsc consumer behaviour and marketing with placement year degree is for you. organisations are increasingly looking to employ graduates with a comprehensive set of relevant knowledge and skills and this course offers an ideal opportunity to gain or build on existing experience. recent students have undertaken placements with companies such as bmw, microsoft, disney, l’oréal and samsung. while on placement, our students have undertaken activities as varied as conducting social media competitor analysis, brand development and working on developing communications strategies and sales. successful selection for placement is dependent on an excellent academic record as well as evidence of a high level of motivation.

• Type: Optional

• Duration: 12 Months

• Fees: Contact us for up-to-date information

This degree can lead to jobs in consumer marketing, branding, advertising and communications, customer services, public relations and market research sectors. potential employers include business consultancy and market research agencies, advertising and media companies, multinational/domestic food manufacturing companies, automotive companies, mobile telecommunications, beauty and personal products companies, financial institutions, retailers of all types, trade and consumer organisations, food industry organisations, government/civil service/trade bodies, and health and social services. employers of our graduates include mars, waitrose, microsoft, mercedes, unilever and disney.

Work while you study

You can also work on a UK student visa, from 10 to 20 hours per week during the academic year, 40 hours per week or full-time during vacations.

Partnerships

Most universities in England have partnerships with different companies and organisations to ensure their students get enough professional training as students. In addition to increasing their students' chances to get hired by one of the universities. University of Reading has partnerships with the following companies: