Marketing and Consumer Psychology

Learn how successful organisations use psychology to understand consumer behaviour, and gain the skills to apply psychology in a business context. consumer psychology is key to: understanding buyer behaviour enabling organisations to design innovative products creating effective communication messages. this course prepares you for careers building on both disciplines – whether you want to work in marketing, or apply psychological theories to the business world. your studies culminate in a research project that bridges marketing and psychology. you’ll benefit from the academic expertise and industry experience of the school of psychology and the university of sussex business school.

ELP programs are offered by universities or pathway institutions to assist students in achieving the language proficiency required for academic studies. You can get admitted to your course with a lower language requirement if you do an ELP program.

Our marketing and consumer psychology msc prepares you for a range of careers – from marketing to applying psychological theories to the business world. this may include: marketing research and customer/client insights complex services in, for example, health, education and finance specialist insight and consulting companies international businesses marketing, media and advertising executive marketing/sales in a broad range of sectors specialist media and advertising companies branding, products and merchandising research, design and innovation specialist areas such as merchandising management, hr, client/account management showcase application of skills and knowledge to areas outside of marketing business development and account directorship project management specialist areas such as loyalty marketing and crm entrepreneurship establishing own business working as a freelancer.

Work while you study

You can also work on a UK student visa, from 10 to 20 hours per week during the academic year, 40 hours per week or full-time during vacations.

Partnerships

Most universities in England have partnerships with different companies and organisations to ensure their students get enough professional training as students. In addition to increasing their students' chances to get hired by one of the universities. University of Sussex has partnerships with the following companies: